Case Study:

134% Boost in Incremental Revenue

About 99designs

99designs is the world’s largest marketplace for graphic design — from logos, web pages, business cards and more. Visit them at: 99designs.com

The Opportunity

JoAnne was already acquiring new customers for 99design’s marketplace via retargeting campaigns on the Google Display Network. But she had not found another retargeting platform that could match GDN’s scale, until Facebook retargeting became available.

The Solution

JoAnne reached out to Perfect Audience after reading about them in TechCrunch and quickly got set up with a campaign. She provided some copy and ~100 different images and Perfect Audience took care of the rest. Not only did they see a 134% increase in incremental revenue, but their CPA was 24% lower that Google. After their initial US-only campaign, they’re now rolling out more ads through out the UK, Canada and Germany.

“It’s rare that you work with a third-party ad company that you can actually trust, and have your best interests in mind when making decisions. I feel like Perfect Audience does.”

– JoAnne Hart / Marketing Manager

The Results

  • Saw increase in incremental revenue of 134% with Facebook Retargeting over 6 months
  • Lowered cost-per-acquisition by 24% over the Google Display Network

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